The lead-off today is a piece from The Book Designer about domain names. I'll admit that it's a pet peeve of mine when I see authors' websites, and they don't have their own domain - meaning, something comes after your site's web address other than just ".com" or ".org". Domains are surprisingly cheap, and they have the mark of professionalism where joanauthor.blogspot.com does not. Follow Joel's tips on how to choose your new domain.
Additionally, there are articles on selling your book in person (introverts, shudder), some Twitter features you may have missed, and some great homepage examples.
I don’t think there’s any doubt at this point that every author needs a website. Publishers recommend them for their own authors, and self-publishing writers know that, for most of us, our natural home is online. [read on]
In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.
Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression. In the face of a negative narrative, the company has been quick to take action and has focused predominantly on changes geared toward the user. [read on]
Hand-selling books isn’t for introverts so if that describes you, stop reading now. This article will make you anxious.
Whether you’re hand-selling to bookstore employees so they will, in turn, hand-sell your book or you’re hand-selling directly to readers, you need to be your best extroverted self. That’s because hand-selling your book requires confidence and courage supported with planning and preparation. [read on]
You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.
For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.
That's right -- unfortunately, a lot of people still judge a book by its cover. [read on]