I read a lot of articles and blog posts each week (A LOT), and it occurred to me the other day, that I'm hogging all that great information by not sharing it will all of you. So, a couple times a week, I'm going to give you The Rundown with a couple of the best articles and posts I've read on author-related topics, marketing, selling, and more.
Today, I have included an article from HubSpot on web design (I'm particularly looking at you, authors, for this one), a list of things to do with your book's press release from Build Book Buzz, and one from The Book Designer on changes to marketing on Amazon.
One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over?
9 things you can do with your book’s press release [Build Book Buzz]
A book announcement press release is a specific type of press release.
Your book’s press release, as authors often refer to it, summarizes your book, helps people understand how it will help or entertain them, and tells them a little about the author and why she’s the best person to write it.
Amazon Giveth, Amazon Taketh Away and Now… Amazon Giveth Again! [The Book Designer]
A few years back, authors and small presses could participate in a number of marketing programs at Amazon.com.
BUY X GET Y was one of my favorites. You could contact Amazon and request a link from your book to another book of similar appeal. It was not inexpensive, but it was a terrific program that exposed your book to readers interested in books similar to yours. Listmania was a free program that also linked similar books. There were FEATURED PAGES. A small press could purchase a page on Amazon that highlighted a series or group of books in a kind of “landing page”. There were a number of Amazon marketing programs like these and others that were slowly raised out of reach for small presses over the last 5 – 10 years.