Welcome to today's issue of The Rundown. I'm leading off with your resource for BookBub Follow buttons. Are you on BookBub? Even if you don't want to pay for their promotions, you should still have an author profile set up on BookBub so that fans can follow you and get automatic updates when a new book is added to your profile, and you need buttons to promote your profile on BookBub, too. So, here you go.
Also, email list welcome tips from HubSpot, because you may have heard that your email list is your best weapon to capture the attention of your readers, and some promotion tips from BookLife.
Now that BookBub sends New Release Alerts, an author’s BookBub followers will receive an email whenever they launch a new book. The more followers the author has on BookBub, the more readers they’ll reach, and the more books they’ll sell.
We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others' parents for the first time dressed in Crocs and sweatpants? That might also result in a bad first impression (depending on prevailing fashion sensibilities).
Confession: no word gives me more angst than the boastful, hyphenated noun self-promotion. The thought of soliciting book sales from my middle school crush on Facebook is downright creepy. Moreover, prowling around on social media websites in search of new friends and followers is a complete time suck.