If you're really stuck on the idea that Goodreads Giveaways are great for getting you book reviews, I've got bad news: they are really terrible for helping you get reviews for your book. In fact, the chances are great that you won't get many reviews at all out of the books you send out at the end of your giveaway. Part of this is because readers just forget to leave reviews and some readers don't know how valuable reviews are to indie authors. But that's ok, because there are more important benefits to Goodreads Giveaways than reviews.
Here it comes, folks, authors' most hated word when it comes to freebies: exposure.
Before you hit the Back button, hear me out. Goodreads Giveaways are a great way to get new eyes on your book and get it (and you) more exposure to readers who pay attention to new giveaways and might not know about you as an author or your book. If they don't know about your book, they can't decide to buy a copy, now can they?
More people have your book on their To Be Read list.
When a reader enters to win your book, many of them also add it to their To Be Read shelf. This is one of the Holy Grails for authors for three reasons.
- When someone adds your book to their TBR shelf, Goodreads adds a notice to their Updates feed, which tells all their GR friends that they added it. If it looks interesting to the GR friend, they might click on it. Your book's rating + great marketing copy just might convince them to click one of the Get a copy buttons.
- Once your book is on someone's GR shelf, when someone else looks at their GR profile, they can see your book there, again, encouraging them to click your book's link. Yet another opportunity for a sale.
- The more people who have added your book to their shelf, especially when paired with a solid ratings score, the more important your book looks to potential readers. One more selling point.
In case you're wondering...