As an author and blogger with a growing network of followers, I get pitches for all kinds of new networking, sharing, and buzz generating services. It's pretty constant, and according to some advice-givers, I should be on all of these platforms, all the time. There is an obvious flaw to this logic.
It's all well and good to say that authors and bloggers need to build their brand and their following, but at a certain point, it just becomes too much for one person to effectively handle. Case in point, here is a tally of all of the places I have created profiles/pages:
- Facebook (1 profile/1 author page)
Three of those were recently kicked to the curb: iAuthor, Patreon, and Wattpad. Three of them are only staying, because they don't require any interaction from me: GoodReads, Amazon, BookBub.
A fan can find my author profile on GoodReads, Amazon, or BookBub, but I am not expected to constantly post like on iAuthor, Patreon, and Wattpad. I've narrowed the focus of my posting efforts to these four places:
I'm not saying the other platforms are bad. They just couldn't make a strong case for why I needed them in my life. However, the platforms I kept did make a strong case: I can posts to 3 out of 4 of them through HootSuite (reducing my posting efforts), and these circles of followers are my strongest.
Sure, you can make the argument that I'm missing out on getting followers on the sites I ditched, but I just don't have time to put in a real effort to building a following on those sites. So, in reality, I'm not missing out on anything after all, except more work.
If you are starting to feel like your brand is stretched too thin online, take a look at where you're committing time, and weed out any platform that just aren't working for you. You'll be glad you did.